The Yankee Candle Company Inc., the world’s largest manufacturer of premium scented candles, is opening a new design studio located in New York, which will allow the company to access best-in-class design experts in the fashion and home décor industry.
The new studio will also allow the company to fully influence the design, cost and manufacturing opportunities of its products. Based in South Deerfield, Mass., the company has chosen renowned fashion and textile designer Patti Carpenter to head the New York studio as creative director.
“This new design studio will allow us to continue to push the envelope in developing inspiring, unique and fashion-forward design ideas, enhance intellectual ownership and expand manufacturing partner resources,” said Harlan Kent, chief executive officer of Yankee Candle. “Pairing the expertise and design aesthetic of Patti Carpenter with our extraordinary creative team will allow us to continue to support Yankee Candle’s brand strategy to deliver on distinctive home experiences for our customers.”
In her new role, Carpenter will work out of the New York studio and serve as “an internal trend forecaster and create custom developed products for Yankee Candle,” the company said.
Carpenter is the principal and creator of Continuum Home Inc. and founder of Carpenter + Company. She brings with her more than 25 years of experience, including positions with fashion giants Oscar de la Renta, Bill Blass and Ralph Lauren.
