World Tea, Healthy Beverage Expos Move to Southern California

The 2014 World Tea Expo and Healthy Beverage Expo are heading to Long Beach, Calif., as the trade shows’ official host city. The co-located events – which will command more than 50 percent of the hotels in Long Beach – are set to take over two-thirds of the Long Beach Convention Center, May 29-31. 

Healthy Beverage Expo focuses on better-for-you beverages with healthful ingredients, facilitating the dialog surrounding what “healthy” means to the industry and ultimately the consumer. World Tea Expo is a leading trade show and conference focused on premium teas and related products. Attendee registration for both events opens mid-January 2014. 

“Moving World Tea Expo and Healthy Beverage Expo from Las Vegas to SoCal is a strategic decision that many industry leaders asked us to consider,” said George Jage, founder and director of The Beverage Group (formerly World Tea Media), a division of F+W Media. “We’re thrilled about the new opportunities and business this will bring attendees and exhibitors, and the Expos will see more ‘walk-ins’ and local ‘traffic’ from SoCal.”

The shared 2014 conference theme for World Tea Expo and Healthy Beverage Expo is “ReThink Your Drink: Better Beverages, Better Business,” inspired by Long Beach’s own campaign called “ReThink Your Drink.” 

“I’m delighted to welcome World Tea Expo and Healthy Beverage Expo to Long Beach,” said Long Beach Mayor Bob Foster. “Long Beach is the perfect fit to host these two expos as our city is certainly a health-minded community.”

As a local campaign, Long Beach’s “ReThink Your Drink” effort focuses on increasing consumer awareness and decreasing consumption of sugar-sweetened beverages. The Expos’ theme – “ReThink Your Drink: Better Beverages, Better Business” – not only encourages the consumption of healthful beverages but inspires those in the tea and beverage industries to focus on quality drinks and better, more impactful business endeavors.