Vietri Inc., the largest American importer of fine Italian handcrafted dinnerware, flatware, glassware, linens and garden and decorative accessories, has opened its second Vietri Boutique at a Belk department store in SouthPark Mall in Charlotte, N.C.
The boutique will showcase the largest selection of Vietri products in the area, including tabletop collections, garden, home and wall décor. “We began our partnership with Belk over a decade ago. As Vietri is based in Hillsborough, N.C., we are pleased to have such a long-standing relationship with another North Carolina-based company, and such a reputable one at that,” said Susan Gravely, Vietri founder and CEO. “Our first Vietri Boutique at Belk opened at the Crabtree Valley Belk in Raleigh last year to rave reviews, and it continues to be a huge success. We are really excited to grow this concept right in Belk’s hometown of Charlotte. By the end of 2013, we will have three Vietri Boutiques in the top Belk locations in the country. Belk is still one of the very best in our industry after 125 years in business, and we are proud to call them our partner.”
Belk is the nation’s largest privately owned mainline department store company with more than 300 locations in 16 Southern states.
Gravely founded Vietri with her sister, Frances, and mother, Lee, in 1983 after a family trip to Italy, where the trio fell in love with colorful hand-painted dinnerware on the Amalfi Coast. Vietri has grown from a small company representing one Italian factory to the largest Italian importing company in the American tabletop industry. Vietri now sells its wares in more than 2,000 top specialty stores in all 50 states, plus Canada, England, Mexico, Europe, South America, Asia and Australia. Today, the company works with more than 30 manufacturers throughout Italy.
