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Upfront Foods Hires Sales and Marketing Firm

Posted on 1/23/2013

Upfront Foods has retained Sunrise Brand Management Specialists LLC to handle the national and regional sales and marketing of its single-serving, kosher, non-GMO granola.

Sunrise Brand Management Specialists will be handling the day-to-day contact with distributors, brokers and retailers to increase market penetration, said Gigi Twist, Upfront Foods’ founder. “We have had excellent response to our flagship product, Upfront Nutty Granola, and now is the right time to strengthen our sales team so we can be as responsive as possible to our customers’ needs, particularly as we look to add new products to our line of gourmet granola,” Twist said.

Upfront Nutty Granola is OK Kosher certified, has Non-GMO Project Verification, and is certified 100 percent whole grain by the Whole Grains Council. It contains nine organic and natural ingredients, including certified organic whole grain oats along with protein- and fiber-rich almonds and pecans.   

All Upfront Foods granola is handmade at the company’s commercial production facility in Boca Raton, Fla., when it is ordered for maximum freshness, Twist said. The granola is packaged in a convenient pouch containing a half-cup serving with 4 grams each of protein and fiber at 170 calories.

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