Focused on sustainability on many fronts, Target is also getting ahead of Millennials who are seeking more earth-friendly products for kitchen and home.
Consumers, particularly Millennials, are interested in buying more earth-friendly products; however, most are not willing to pay more for the privilege.
In an effort to get ahead of the trend, Target is selling kitchenware made from recycled materials, including compressed leftover bamboo sawdust, rice starch and a plant-based binder, according to a Waste & Recycling News report. The material yielded is called MoBoo (short for molded bamboo), made by Natural Home Products.
MoBoo looks and feels like plastic but is nontoxic and all-natural. The company makes utensils, gadgets and mixing bowls out of the material, and Target sells the line at discounted prices.
In addition to offering earth-friendly products to consumers, Target is also focused on making its store brands product packaging – and that of its suppliers – more sustainable, working closely with the Consumer Goods Forum’s Global Packaging Project. The initiative is helping companies reduce the environmental impact of their packaging by providing a common language to address a range of business questions about packaging sustainability, either within a company or between business partners.
The protocol was designed collectively by a diverse group of retailers and manufacturers aided by packaging material suppliers and packaging manufacturers and led by a steering team that included representatives from retailers Wal-Mart, Target and Tesco, and manufacturers Kraft Foods, Procter & Gamble, Nestlé and Unilever.
