Thermos Acquires Germany’s Alfi Housewares Brand

Thermos, a leading manufacturer of portable insulated food and beverage containers based in Schaumburg, Ill., has acquired the Alfi brand, a world market leader in premium insulated containers with headquarters in Wertheim, Germany, that is a subsidiary of The WMF Group.

Currently available in 90 countries, Alfi is a well-known brand in the housewares tabletop category with products that include vacuum carafes and drinking bottles, mugs, coffee and tea pots, food jars, and other items for use indoors, outdoors, in the office or on the move. 

With the acquisition, Thermos plans to expand both the Alfi brand and Genuine Thermos Brand into more markets, and expand its portfolio of carafe products in the retail and commercial channels worldwide.

“The Alfi brand has been at the forefront of bringing quality products to consumers for 100 years,” said Rick Dias, president and COO of Thermos LLC, whose parent companies acquired Alfi. “We are excited to join together to create the most innovative containers for consuming foods and beverages on the go.”

“The Alfi brand is synonymous with high quality and has been extremely successful in recent years, particularly with its products for outdoor dining. Thermos is the right owner to help the brand develop in the long term,” said WMF’s Peter Feld, chairman of the executive board.

Both Alfi and Genuine Thermos Brand have been innovating for more than a century. Since 1904, Genuine Thermos Brand has provided unique solutions for keeping beverages and foods cold, hot and fresh. 

WMF is one of the leading premium manufacturers of cutlery, tableware and kitchen products as well as professional coffee machines. It offers its customers high-quality, innovative products that are distinguished by their sophisticated design and outstanding functionality. The traditional company was founded in 1853 in Geislingen/Steige and now operates on an international scale, with more than 6,000 employees at more than 40 locations worldwide.