Textile Brand Chilewich Opens NYC Store

Chilewich, the well-known textile design brand, opened its first retail store in New York’s Flatiron District.

Sandy Chilewich, creative director and founder, said, “For quite some time, we knew that we needed to improve how our products were displayed in stores around the world. We needed designers who would be genuinely respectful and inspired by our products and our unique brand voice. We were looking for originality and a concept that would become a signature for our brand at retail.”

Chilewich said while she and her husband and business partner, Joe Sultan, were walking around SoHo, they noticed the artisanal confectionery store, XOCALATTI. “We were so impressed with the impactful and ingenious presentation that they created in such a small space that we tracked down the designers, De-Spec.”

De-Spec was asked to submit concepts for displaying Chilewich’s products “in a unified and powerful way.” The presentation was so compelling, said Chilewich, “that we realized we wanted to introduce this concept in our very own retail store. We have never had an opportunity before now to showcase all our merchandise our own way under one roof.”

The pioneering store layout features a modular display system allowing a myriad of shapes, sizes and styles to be displayed and interchanged effortlessly in the 820-square-foot space. The new store offers a comprehensive collection of Chilewich tabletop and flooring designs.

Chilewich manufactures a wide range of products using proprietary textiles woven in the United States. Chilewich designs are renowned for their durability, ease of care and inventive design.