NPD: Tabletop Consumers Enjoy Hosting Parties and Reveal Lifestyle Trends

Sixty-four percent of consumers who purchase dinnerware, beverageware and/or flatware enjoy hosting parties in their home, but 44 percent of all tabletop consumers said they use disposable plates to entertain, according to insights from The NPD Group.

“The tabletop consumer clearly enjoys setting their table, but the focus is increasingly on the casual and versatile options,” said Debra Mednick executive director and home industry analyst for The NPD Group.

More than half (54 percent) of consumers who purchased tabletop items coordinate table settings, and 48 percent of all tabletop consumers said they own fine china, according to NPD data for the 12 months ending Feb. 2013. Meanwhile, only16 percent of tabletop consumers said the statement “I prefer celebrity-endorsed products” describes them.

Price, value and appearance are the top reasons for purchasing a specific tabletop brand or item. Consumer reviews, eco-friendly and brand are among the least important purchase motivators for these products. However, 64 percent of tabletop consumers said they are willing to spend more on a brand name.