Royal Oaks, Calif.-based SunRidge Farms has begun rolling out a new version of its branded resealable packaging for its organic and natural nuts, seeds, dried fruits, snacks, confections and granolas.
The new bags feature brighter designs intended to make it easier for retailers to merchandise them and consumers to easily recognize their benefits. The new packaging is gradually being introduced, initially starting with 30 products, half of the company’s stock keeping units.
The new packaging was redesigned with each food category in mind. Updates to the bags include a banner along the bottom front of the packaging featuring product-specific health claims; consistent imagery on the front panel of the bags of items in the same category; a new and improved window design so products can be better viewed; product-specific romance copy on the back of each package; graphics and typography specific to each food category; and QR codes linking consumers to SunRidge Farms information.
SunRidge Farms is committed to providing sustainably sourced, better-for-you products while leaving the lowest possible carbon footprint on the earth. For instance, the company’s products are made in a solar-powered facility, and both its previous and new resealable bags are recyclable and reusable, as well as BPA-free.
