Starbucks Launches Specialty Coffee Subscription Service

Starbucks Coffee Co. has launched its fresh delivery subscription, giving online customers exclusive access to its line of super-premium, small-lot coffees roasted at its new Seattle Reserve Roastery and Tasting Room.  

Designed to provide the highest-quality coffee immediately after roasting, these fresh delivery subscriptions ensure customers receive their coffee within three to five days of being roasted, depending on location in the U.S. These coffees are only available through the subscription service.

“Starbucks Reserve Roastery subscriptions are – aside from visiting the Roastery and having our partners scoop the coffee right in front of you – the freshest, fastest and most innovative whole bean coffee experience in the marketplace,” said Howard Schultz, chairman, president and CEO of Starbucks. “The Reserve Roastery and Tasting Room has redefined what customers expect from a brick-and-mortar retail experience. Combining the magic of this unique retail theater with our digital infrastructure brings two of our best assets together and ensures that customers can experience the world’s rarest coffees in the privacy of their own homes, or anywhere else they might want the most premium coffee we offer.”

More than two years in the making, The Starbucks Reserve Roastery and Tasting Room opened in December 2014 and is dedicated to roasting, coffee education and increasing availability of the company’s small-lot Reserve coffees. 

In addition to being able to sign up for Starbucks Reserve Roastery subscriptions, customers can also enjoy Starbucks Reserve Brazil Nova Resende, Starbucks Reserve Sulawesi Pango Pango and Starbucks Reserve Indonesia West Java Preanger for a limited time at Starbucks stores offering Reserve coffee nationwide.