Sir Kensington’s Condiment Company Garners Funding

Sir Kensington’s, a leading all-natural condiment company, completed an $8.5 million Series A equity financing round, designed to grow the brand.

In five years, Sir Kensington’s has become the fastest-growing condiment brand in Whole Foods and is the ketchup of choice for hundreds of restaurants and hotels nationwide. 

All of Sir Kensington’s ketchup, mayonnaise and mustard products are Non-GMO Project Verified. Funds will be used to accelerate distribution growth in the North American natural grocery and foodservice channels, expand product offerings and make key hires. 

Led by Verlinvest, the investment demonstrates the continued commitment of Verlinvest to early stage growth capital investments in emerging consumer businesses. Verlinvest’s previous investments in the U.S. include innovative consumer product brands, including category pioneers vitaminwater, Vita Coco, popchips, Hint and Sambazon. 

“We’re excited to support Sir Kensington’s growth ambitions in the U.S. and internationally,” said Verlinvest chairman, Frederic de Mevius. “We look forward to furthering this brand’s reach as the leading premium condiment company.” 

Alongside Verlinvest, private investors in the round include individuals with entrepreneurial experience in consumer products, restaurant hospitality and consumer marketing. These investors include Mike Kirban, founder of Vita Coco; David Barber, co-owner of Blue Hill and Blue Hill at Stone Barns; the co-founders of Sweetgreen through SWTLF Ventures; Andrew Essex, founder of Droga5; and Chris Burggraeve, former global CMO of AB InBev. Burggraeve will also join the company’s board to provide strategic marketing guidance to the growing brand. 

“With Verlinvest’s investment, we’re looking forward to continue bringing choice to the condiment market,” said Mark Ramadan and Scott Norton, co-founders of Sir Kensington’s. “Through this partnership, we’ll be able to take what we’ve done at a small scale and bring it to more people than ever.”