The Cheese Importers Association of America (CIAA) invites U.S.-based retailers of cheese to apply for a lottery for a chance to win an all-expenses-paid trip to Paris to attend SIAL, the world’s largest food show with exhibits of cheese from around the world.
The trip, from Oct. 20-24, is open to only 10 representatives from retail companies. The CIAA will hold a lottery drawing for trip participants, and retailers must apply for the lottery by July 30. Applications for the lottery are available on the CIAA’s Web site. In order to qualify for the lottery, a retailer must either have 20 retail establishments or buy 500,000 pounds of wholesale cheese annually. The applicants must also be category managers or cheese buyers.
“The SIAL show will offer U.S. retailers limitless possibilities to network and connect with international food manufacturers and professionals,” said Tom Gellert, CIAA’s president. “With access to these resources, retailers will be able to better promote and market specialty cheeses, thereby increasing U.S. dairy consumption.”
As part of this trip, winning U.S. retailers will participate in all events and dinners with CIAA members. Additionally, there will be a special day planned for retailers to visit a wide array of French retailers, including a French supermarket, large retailer, an upscale fromagerie and a traditional French market.
