SCS Direct Acquires Specialty Ethnic Housewares Line

SCS Direct Inc., a consumer products company based in Trumbull, Conn., announced the purchase of Cleveland-based niche specialty housewares company CucinaPro.

Established in 2005, CucinaPro offers specialty ethnic housewares products of Scandinavian, French, Italian, Chinese and Mexican decent. The vast variety of products provide an affordable option for people looking to expand their cooking horizons. CucinaPro not only provides consumers the opportunity to cook specialty ethnic dishes that they have always wanted to try, but also the best gadgets and tools for traditional cooking.

Touted as the leading U.S. distributor of the best-selling Italian Imperia Pasta Machine, CucinaPro also offers specialty electrics and culinary tools and gadgets of all kinds. From pasta makers to pizzelle, crepe and ebelskiver makers; bubble wafflers, tortilla makers and pierogi trays, CucinaPro has a product to suit every cooks need.

Howard Greenspan, President of SCS Direct Inc. said: “The acquisition of CucinaPro is the perfect complement to our growing housewares product portfolio. I am pleased to expand our retail penetration and online offerings to fill this very special niche market.”

Greenspan’s plans for the brand include increased retail penetration, heightened brand awareness and enhanced product packaging. While the product line is currently available for purchase in major retailers nationwide as well as on Amazon, Greenspan plans to increase online retail sales by overhauling the company’s existing website, CucinaPro.com, to include shopping cart functionality.

SCS Direct’s arsenal of housewares products is growing rapidly. In addition to CucinaPro, the company owns Camerons Products, Good Cooking, D’Eco, Fasta Pasta and Simple Cups.

CucinaPro is SCS Direct’s sixth successful transaction in the past two years, including Camerons Products, Fasta Pasta, MD Moms, Svan and Itzbeen Innovated. 

SCS Direct Inc. was founded in 1998 and started as a niche marketing company focused on a single category. After more than two decades, SCS Direct has evolved into a robust consumer products company that develops best of breed products across the toy, baby, housewares, home improvement and outdoor living categories.