Riedel Marketing Group’s Cookware Market Tracker Reveals The Growing Importance of Cookware Sets

Phoenix, AZ, May 12, 2016 – Cookware sets accounted for a significantly larger percent of cookware purchases in the first quarter of 2015 than they did in the same time period two years ago, according to the latest edition of Riedel Marketing Group’s (RMG) Cookware Market Tracker.

“Over the past two years, we’ve seen a shift in the types of cookware U.S. consumers are buying,” said A.J. Riedel,Sr. Partner at Riedel Marketing Group. “The percent of people who purchased cookware sets increased by 7 points from 14% in the first quarter of 2014 to 21% in the first quarter of this year”.

The April edition of Cookware Market Tracker also revealed a significant shift in cookware set size from 2014 to 2016.  According to Riedel, 48% of the cookware sets purchased by consumers in the first quarter of 2016 were 6 to 9 piece sets, up from 33% in the first quarter of 2014.

Riedel continued, “The data clearly shows that cookware sets, especially 6 to 9-piece sets, are more important than they were two years ago.  However, I would caution manufacturers against rushing to market with new sets in an effort to leverage this trend. It’s important to remember that U.S. consumers buy far more open stock cookware than they do cookware sets.  Manufacturers’ product assortments should reflect that.”

NOTE: Media review copies of the report are available on request. Analyst interviews can be arranged at your convenience.

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ABOUT COOKWARE MARKET TRACKER

Cookware Market Tracker is an in-depth report providing essential insight into the what, where, why, and how of Americans’ cookware buying decisions nationwide. The report provides consumer purchase data by quarter and by year; by product segment; by price point; by brand; and by channel of distribution. It also offers insight into the consumer purchase decision-making process.

Cookware Market Tracker tracks four cookware product segments: 1) Cookware sets; 2) Fry & sauté pans, skillets, Chef’s pans, braziers, grill pans, woks; 3) Sauce pans, sauciers, stockpots, Dutch ovens, double broilers, multi-pots, pasta cookers; and 4) all other cookware.

Data is collected by surveying 500 U.S. households at the end of each quarter to find out what they purchased(including type of product, price, and brand) in the previous three months; why they purchased; and how they made the decision on what products to purchase.

For more information, please visit: http://4rmg.com/market-tracker/about-cookware-market-tracker/

Market Tracker reports are also available for Bakeware, Kitchen Gadgets and Tools, and Home Storage and Organization Products.

ABOUT RIEDEL MARKETING GROUP

For more than 25 years, Riedel Marketing Group (RMG) has been helping housewares manufacturers grow their businesses by providing the consumer market research data they need to make product and marketing decisions that lead to increased sales and profits.  From Fortune 500 corporations to privately owned companies, RMG works with a diverse population of clients across the housewares landscape.

As the only market research company specializing exclusively in the housewares industry, RMG’s clients trust the company’s in-depth industry knowledge and expertise.  The company specializes in consumer needs and market assessments; product concept and validation testing; central location tests and focus groups; home-use testing; brand awareness and brand equity studies; and habits and practices studies.

For more information, please visit: http://4rmg.com

MEDIA CONTACT:     

A. J. Riedel

Riedel Marketing Group

Ph.             602-840-4948

Email          ajr@4rmg.com