Powerful Yogurt, the first Greek yogurt in the U.S. designed for men, officially declared success on entering the U.S. natural products marketplace with its launch at Expo West in Anaheim, Calif., last week.
Powerful Yogurt earned three award nominations across the dairy, natural food and gourmet categories, including the 2013 Dairy Innovation Award from FoodBev Media as well as nominations for the 2013 Gourmet Awards and the 2013 Natural Product Awards.
The product is differentiated from existing Greek yogurts by its 20 to 25 grams of natural protein per serving; a “man-sized” 8-ounce cup that is at least 33 percent larger than most individual-serving Greek yogurts; and marketing and packaging that speaks to active male consumers.
“We are thrilled by the immediate and incredibly positive response that people have had to the nutrition profile, taste and concept of Powerful Yogurt,” said Carlos Ramirez, founder and CEO of Powerful Men LLC. “Our focus now is expanding distribution to meet demand for the product and continuing to listen to the male audience as we build this new dairy category from the ground up.”
With its high protein content and seven active cultures, Powerful Yogurt is formulated to help men build muscle, burn fat and improve digestive health. It is a kosher product free of fat, gluten and GMOs.
All six Powerful Yogurt flavors (plain, banana, blueberry acai, strawberry, apple cinnamon and mango) are sold in the company’s signature black and red packaging. Powerful Yogurt is currently available at grocery stores across New York, Connecticut and New Jersey.
