With completion of the New York International Gift Fair’s (NYIGF) three-year strategic reorganization, the summer 2013 market will introduce four new market collections and a new exhibit floor layout, “positioning New York as the defining marketplace for fashion-forward, design-driven home, gift and lifestyle resources.”
“The strategic vision we articulated three years ago will become a reality this August in New York City,” said Christian Falkenberg, NYIGF director and GLM vice president. “The show’s reorganization into four collections – Home, Lifestyle, Handmade and New – and the repositioning of related resources not only will reinforce the depth and breadth of resources in the New York market, but also will better reflect the way retailers are shopping and sourcing today.”
The show’s transformation will also include new branding, as NYIGF becomes NY NOW, the Market for Home & Lifestyle. “NY NOW will serve as a great umbrella brand for the market,” said Falkenberg. “It is an all-encompassing name that is reflective of the fair’s 400-plus gift, home and lifestyle product categories.”
NY NOW’s 2,800-plus exhibitors will be repositioned into four broad market collections, rather than in the 10 NYIGF divisions currently categorized by product category or aesthetic. NY NOW Home will present a comprehensive collection of 1,200 home furnishings, home textiles, decorative accessories, and tabletop and gourmet housewares on Level 3 of the Jacob K. Javits Convention Center. A juried cross-category collection of contemporary design resources will continue to be presented under the renowned Accent on Design banner and within NY NOW Home.
NY NOW Lifestyle will showcase a broad spectrum of merchandise categories, including giftware, personal care, stationery, fashion accessories and children’s products. NY NOW Lifestyle’s 1,100 exhibitors will be located on Level 1 of the Javits Center, with an exhibit floor layout engineered to maximize synergies and cross-category shopping opportunities.
Nearly 500 handcrafted resources – representing all home and lifestyle categories, and crafted in all types of media – will be offered in NY NOW Handmade, with distinct groupings of designer-makers and global import resources. Handmade Designer Maker will continue to be presented in the Javits Center North and Handmade Global Design will continue to be presented in the Javits Center’s Level 4 Galleria.
The NY NOW New collection will spotlight newcomers to the New York market in a cross-category collection of home and lifestyle products. Some 250 new-to-market exhibitors will be grouped together at Pier 94.
NY NOW, the Market for Home & Lifestyle, will run Aug. 17-21 at New York’s Jacob K. Javits Convention Center and Passenger Ship Terminal Piers.
