An expanded slate of 400-plus new and returning exhibitors will be among NY NOW’s 2,800 exhibitors at the winter 2015 edition of NY NOW, the Market for Home +Lifestyle, Jan. 31 to Feb. 4, at New York’s Jacob K. Javits Center.
The market will introduce a concentration of newcomers within the “NEW! Area” at the rear of the level three exhibit floor.
“New resources are the lifeblood of a trade show, and NY NOW will showcase hundreds of new companies this winter,” said Scott Kramer, NY NOW co-director and vice president. “The demand for exhibit space from new companies was strong this winter so we created a NEW! area, which will present some 40 cross-category resources in one central exhibit location.”
All NEW! exhibitors – whether located in the NEW! area or one of the three NY NOW Collections – will enjoy enhanced in-booth signage and directory designations, making these resources easier for buyers to discover. In addition, a special NEW! Preview display, located on the Javits Center North Concourse, will showcase hundreds of products from first-time NY NOW exhibitors.
Related seminars are scheduled to complement these product finds. The NEW! Ideas track recognizes the nation’s growing “Maker Movement,” and offers two seminars related to NY NOW’s “Maker Project”: Susan Szenasy of METROPOLIS will moderate “Modern-Day Matchmaking Redux: Tech Tools For 21st Century Makers,” a look at how technology is fueling a growth in design and how ideas become products. Panelists include Matthew Burnett of Makers Row, Evan Cohen from IndieGoGo, Joanne Domeniconi of The Grommet and Ashley Etling of Red Clay. In a second “Maker Project” session, Erin Andrew of the Small Business Administration will present “Fostering Small Business Entrepreneurship in Today’s DIY Economy,” focusing on tools and programs available to small businesses creating and selling self-made products.
Also, as part of the NEW! Ideas track, Linda Cahan, visual merchandising and store design expert, and columnist for Gifts and Decorative Accessories, will present “Store Design on a Shoestring: Design or Renovate?” – trends in store design and ideas for budgeting and creating a floor plan that works. Attendees will receive a detailed chronological “to do” list designed either for a new store or one in need of renovations. In addition, the NEW! Ideas track is scheduled to include free daily programming – a series of 15-minute seminars presented by SnapRetail, which will focus on a variety of strategies for retailers – from how to get the most out of a store’s website to effective strategies for Pinterest and Instagram.
