NY NOW, the Market for Home & Lifestyle (formerly known as NYIGF), has added an extra day to the winter 2014 event, and will expand its use of multiple locations.
The show will now include the Jacob K. Javits Convention Center and both Passenger Ship Terminal Piers 92 and 94.
With the addition of one weekday to the winter schedule, the six-day market will open on Saturday, Feb. 1, and run through Thursday, Feb. 6, rather than Feb. 5, as previously announced. Additionally, hotel reservations will open early, due to the winter market’s overlap with the 2014 Super Bowl, according to GLM, the show organizers.
In anticipation of the winter 2014 NY NOW overlap with Super Bowl XLVIII, which will be held Feb. 2 in East Rutherford, N.J., GLM said it proactively researched New York’s capacity and confirmed it can easily handle the additional traffic in terms of flights, restaurants and general crowds. Attendee surveys recently conducted by GLM indicate that while the overlap with the Super Bowl would not preclude retailers from attending the winter market, an additional weekday would minimize concerns about Super Bowl weekend attendance.
“This marketplace is a pivotal event for thousands of retailers and suppliers, so the extension to a six-day market is a win-win for all,” said Christian Falkenberg, NY NOW director and GLM senior vice president. “Two weekend shopping days are still available for retailers who can only come on Saturday and Sunday this coming winter, plus an extra weekday is guaranteed for those who want to come after Super Bowl weekend.”
To give exhibitors and attendees advanced access, Travel Planners Inc., the official hotel agency for NY NOW, will accept reservations for winter 2014 prior to the opening of the summer 2013 market. Click here to pre-register online and receive email notification when winter 2014 reservations can be made.
