NY NOW Teams With HGTV Magazine on Blogger Events

A first-time partnership between HGTV Magazine and NY NOW will bring two brand-new blogger-directed initiatives – HGTV Magazine’s Blogger Block Party and NY NOW’s Best Blog Competition – to the summer market Aug. 16-20, at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Pier 94.

“Our partnership with HGTV Magazine signals an exciting new relationship between two leading home and lifestyle brands,” said Christian Falkenberg, NY NOW director and senior vice president. “These two new blogger-directed events will provide fresh inspirations and insights into home and lifestyle trends and directions.”

An all-day event, HGTV Magazine’s first-ever Blogger Block Party will include opportunities for bloggers to meet, craft and share their experiences at an in-person event on from noon to 8 p.m. Aug.18, at 404 STUDIOS, just blocks from the Javits Convention Center. Sara Peterson, HGTV Magazine’s editor-in-chief, and Scott McGillivray, host of HGTV’s Income Property and expert on HGTV’s new show, “Flipping the Block,” will make personal appearances during the free event.  

“We are excited to be hosting the first-ever HGTV Magazine Blogger Block Party this summer in partnership with NY NOW,” said Peterson. “The party, which coincides with NY NOW’s Best Blog Competition, will bring together the online DIY and crafting community to meet, collaborate and inspire each other with new ideas and projects both during and following the event.”

In connection with this event, NY NOW is hosting its first Best Blog Competition, open to all bloggers who write about home, lifestyle and design. To participate, bloggers must publish a post about their visit to the summer 2014 edition of NY NOW. 

From Aug. 16 to 20, NY NOW will republish the best posts on its 100DaysofDesign.com blog, encouraging readers to share the content through social media channels such as Facebook and Twitter. The blogger whose re-post gets the greatest number of Facebook likes and Twitter re-tweets, will win a tour of theHGTV Magazine offices, and a personal meeting with Peterson.