A comprehensive roster of educational sessions and special after-hours events will complement exciting product finds during the winter edition of NY NOW, the Market for Home + Lifestyle, Jan. 31-Feb. 4, 2015.
In addition, awards for product excellence and special feature displays will spotlight and celebrate the industry’s best product designs in several categories during the show at New York’s Jacob K. Javits Convention Center.
Industry experts will share design and color trends, social media and related marketing strategies, the basics of importing, and other business-building advice. NY NOW-hosted after-hour events include the popular “Night on Broadway” featuring specially priced tickets to “The Last Ship.”
“From savvy business strategies to social media tips, NY NOW seminars cover practically every aspect of retailer education, and our after-hours entertainment showcases New York City’s best offerings and our industry’s highest achievers,” said Scott Kramer, NY NOW co-director and vice president. “In addition, NY NOW’s product excellence awards and special feature displays ensure that we spotlight the very best the industry has to offer.”
Four seminar “tracks” – HANDMADE, HOME, LIFESTYLE and NEW! IDEAS – are designed specifically to complement NY NOW’s comprehensive collections. Nearly 40 sessions presented during NY NOW also address issues and opportunities central to today’s home and lifestyle industries. A full seminar and event schedule is available online at www.nynow.com/programs, and advance pricing discounts are in effect through Jan. 27, 2015.
As part of the HANDMADE track, Craft Retailers & Artists for Tomorrow will host five daily “Power Hour” sessions focusing on different aspects of branding and marketing: Social Media to Match Your Vision & Goals, The Power Of Collaborative Marketing, Image Marketing: Your Brand Is Counting On You, Using Storytelling to Boost Your Brand & Your Business and The When, Why and How of Content Marketing. In addition, free Importing 101 sessions will be presented daily, from Feb. 1-4, in connection with Artisan Resource, which runs concurrently with NY NOW at the Javits Center.
Within the HOME track, ART (The Creative Network) will host The Well-Dressed Home: How Fashion Trends Influence Home Products. Jaye Anna Mize, home interiors editor of Fashion Snoops, will present an overview of fashion and color trends impacting the home, while Jenny Heinzen York, editor-in-chief of Home Accents Today, will moderate and share findings from the magazine’s Fashion Forward outlook report. New York’s International Furnishings & Design Association (IFDA) will also host Explore the Future with ColorVoyant 2015: Silence, in which Doty Horn, senior vice president of design at Congoleum Corp. and founding director of ColorVoyant, a visionary color marketing firm, focuses on practical applications for four forecasted color themes: noise, braille, blur and quiet.
