A first-time partnership between NY NOW, the Market for Home + Lifestyle, and the Museum Store Association (MSA) will bring a new half-day educational program to the summer 2014 market.
MSA’s Certificate Learning Program addressing merchandise planning and financial management will be presented both at MSA’s annual conference and exposition, as well as at key U.S. gift and home markets across the nation. The forthcoming session at NY NOW will be hosted Aug. 16 in New York. MSA is a nonprofit, international association organized to advance the success of nonprofit retail and the professionals engaged in it.
“NY NOW attracts a high concentration of MSA members and provides a great opportunity to connect museum store buyers with vendors,” said Andrea Miller, MSA director of learning. “NY NOW offers a perfect backdrop to roll out our new Certificate Learning Program. Content will address issues such as merchandising, resource planning, staffing, customer experience, loss prevention, analysis and reporting, which are critical to retail success, and our faculty will be expert in these fields.”
Complete program details will be announced at the MSA Conference & Expo, April 11-14, in Houston. NY NOW’s full slate of educational programs will also be announced in April. In total, some 40-plus seminars will be presented over NY NOW’s four-day event in New York, Aug. 16-20.
“The program and resulting networking opportunities will be of interest not only to MSA’s retail members, but also to gift and home retailers in general,” said Christian Falkenberg, NY NOW’s director and GLM senior vice president.
