A comprehensive, five-day series of educational sessions and special events is expected to add extra value during the summer edition of NY NOW, the Market for Home + Lifestyle.
The event, Aug. 16-20 at New York’s Jacob K. Javits Convention Center and Passenger Ship Terminal’s Pier 94, will also offer inspiration and insights through a series of awards for product excellence and special feature displays.
Retailer-focused programming includes expert-led sessions on design and color trends, digital marketing and social media, importing, sustainability, and retail strategies.
Industry events include the 63rd Annual Retailer Excellence Awards and a Night on Broadway, featuring “Beautiful: The Carol King Musical.”
The NY NOW seminar series complements the Market’s four product Collections – handmade, home, lifestyle and new. The handmade track includes five “Power Hour” sessions hosted by CRAFT (Craft Retailers & Artists for Tomorrow) covering social media, blogging, content marketing and email marketing. On Aug. 18, METROPOLIS moderates a panel session on “The Maker Movement – Forging A New Paradigm.” Additionally, as part of Artisan Resource, which runs concurrently with NY NOW, Importing 101 sessions will be presented daily at Pier 94.
Within the home track, ART (The Creative Home Furnishings Network) presents “Retail Layout – The Secret to Stronger Sales” on Aug. 17; New York’s International Furnishings & Design Association (IFDA) hosts “Color Forecast: 2014 and Beyond” on Aug. 18; and the Fashion Group International continues its “Frontliner Series” with “Designing Lifestyle,” sponsored by Traditional Home on Aug. 19.
New ideas, strategic insights and business-building inspiration will be explored through the new track. On Aug. 16 and 17, NY NOW, Giftware News and Baby & Kids present “Keeping It Fresh: Tips to Engage Customers, Excite Staff and Increase Sales.” A half-day Museum Store Association program, “Planning with Intention: Thinking Strategically about Your Store’s Future,” will be offered on Aug. 17. “Year-Round Retail Events To Drive Traffic & Boost Sales,” hosted by Gift Shop on Aug. 18, will address themes and tools needed to plan, promote and host memorable events. IRCE Focus will present a two-part series on Aug. 18 and 19: “7 Ways to ‘Out-Ninja’ Amazon,” and “Hit Your Holiday Sales Goals with Targeted Email Marketing.”
Buyer hospitality during NY NOW will include daily Fresh Start Breakfasts, from 8:30 a.m. to 9:30 a.m., and Happy Hour Receptions from 5:00 p.m. to 6:00 p.m. at Pier 94. In addition, the concurrent Artisan Resource, which offers U.S.-based volume importers, direct import retailers and wholesalers the opportunity to meet with international artisanal producers, will host a free Welcome Reception on its opening day, Aug. 16.
Click here for a full seminar and event schedule.
