NuGo Nutrition Acquires Gnu Foods FiberLove

NuGo Nutrition, a fast-growing lifestyle brand in the natural foods category and maker of protein bars, has acquired Gnu Foods FiberLove bars. 

As the newest member of the NuGo portfolio, the fiber bars will have the same exact recipe as FiberLove bars, but marketed under a name – NuGo Fiber d’Lish – to emphasize their great taste, the company said in a statement. 

“There are NuGo bars to match virtually every healthy lifestyle. Knowing the benefits of diets rich in fiber – like reduced risk of heart disease and diabetes, and improved digestive health – we really wanted to offer our customers a superior and tasty, on-the-go fiber option,” said David Levine, co-founder and CEO of NuGo Nutrition. “After searching for the best fiber bar recipe, we realized it had already existed with FiberLove bars. Bringing the bars into the NuGo family as NuGo Fiber d’Lish matches our commitment to excellence, and further strengthens the NuGo brand.”

Fiber d’Lish holds a unique position in the nutrition bar market, as an all-natural, high-fiber bar with a proprietary blend of soluble and insoluble fiber, and an extensive range of soft-baked flavors, according to NuGo Nutrition.

“The mission at Gnu Foods has always been to redefine the fiber experience by giving people an enjoyable and easy way to get the daily fiber they need,” said Andrew Brooks, founder and CEO of Gnu Foods. “NuGo’s extensive retail distribution and broader product portfolio will help spread delicious, healthy fiber to a wider audience of active consumers.”

All Fiber d’Lish bars provide 12 grams of fiber (48 percent daily value) in just 130-160 calories, and use Non-GMO Project Verified ingredients.

The Fiber d’Lish line of bars – featuring nine vegan flavors, all of which are certified Kosher by the Orthodox Union – will be available in stores nationally.