nora fleming Named in Fast Company’s Fourth Annual List of Brands That Matter

[Addison, IL], December 10, 2024– nora fleming is proud to announce its inclusion in Fast Company’s fourth annual Brands That Matter list in the “Enduring Impact: 15+ Years in Business” category. The list honors brands and individuals that do not merely create customers, they resonate with individuals and communities in a profound way. Through captivating branding and marketing efforts, these companies and nonprofits have established relevance and impact on culture. The full list can be found on fastcompany.com and in the upcoming Winter print edition on newsstands beginning December 17, 2024.

This year’s list includes large international organizations, small-but-mighty companies, and nonprofits, and highlights 119 brands and 10 CMOs of the Year that inspire genuine engagement and loyalty from their consumers—and influence new adopters to buy in. Every brand included has found an ability to forge an emotional connection with customers, whether leading on the environment or pop culture, engaging B2B customers, or responding meaningfully to current events.

"We're so proud to award such a wide variety of honorees this year and shine a spotlight on leading marketing executives," said Brendan Vaughan, Fast Company editor-in-chief. "The thread that binds brands like Arc'teryx, Tony's Chocolonely, and the NFL together is their commitment and creativity in how they build connections with audiences through cultural relevance."

Fast Company’s Brands that Matter awards are open to companies of any size, from multinational corporations to small businesses. Applications are judged on their emotional resonance, cultural significance, timeliness, clarity, and originality.

“To be recognized alongside such innovative and inspiring brands is a testament to the community we've built around the nora fleming brand," said Nora Napientek, Founder of nora fleming. "Our mission has always been to bring people together and help them celebrate life's moments, big or small. This honor reflects the heart and creativity of our team and the incredible support of our customers and business partners.”

“This recognition underscores the deep emotional connection our brand has with its customers,” said Janice Dayon Christensen, President of nora fleming. “From our focus on crafting products that inspire meaningful celebrations to our ongoing commitment to giving back, we are proud of the impact we've made over the last two decades.”

Over the years, nora fleming has achieved several milestones that solidify its place as a Brand That Matters:

Celebrating its 20th anniversary in 2024, marking two decades of innovation in the home and gift industry.

Donating more than $1.1 million to St. Jude Children’s Research Hospital over a six-year partnership. This included the creation of special limited-edition minis designed exclusively for the partnership, with proceeds donated to support the hospital’s lifesaving mission.

Launching the Band Together with nora fleming program, which supports charitable organizations through the sale of different colored silicone bands that can be added to select melamine serveware. Each color represents a different charity near and dear to the nora fleming team. Most recently, proceeds were donated to Heart on Main Street, an organization dedicated to revitalizing and supporting small businesses in local communities, including aid for Hurricane Helene relief efforts.

Growing its retail footprint to more than 1,800 specialty boutiques across the United States and expanding its product offerings with new designs of its iconic minis and bases. 

About nora fleming
nora fleming uniquely pairs traditional serving platters and home decor pieces with decorative inserts, known as “minis.” Each piece is designed to celebrate and enhance various occasions and themes. With more than 100 minis covering seasons, sports, hobbies, and holidays, and new releases several times throughout the year, nora fleming ensures that celebrations are always fresh and inspired. nora fleming, including stoneware, melamine pieces, and crafted wooden boards, is available at 1,800 specialty boutiques across the United States and online at norafleming.com.

About Fast Company

Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. The editor-in-chief is Brendan Vaughan. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication, Inc., and can be found online at fastcompany.com.