Meal Delivery Service Raises Funding to Fuel Growth

Veestro, a leading gourmet plant-based meal delivery service based in California, has secured $1.5 million in financing led by M&A Capital Inc. and Starcorp International S.A. The funding will accelerate the company's aggressive growth driven by health-minded consumers looking for convenient solutions to meal planning and preparation.

Since the company's launch in 2013, sales have increased by more than 300 percent per year, driven by the ever-increasing trend of healthy eating paired with the growing need for day-to-day convenience. 

 "Plant-based diets are generating conversations every day, which are fundamentally transforming the way consumers think about the food they eat," said Mark Fachler, founder and CEO of Veestro. "America is becoming more and more health conscious, yet at the same time they are looking for solutions to make life easier. This is where Veestro comes in, offering the solution for people who want to eat healthy, organic, plant-based meals, but don't have the time to go food shopping or to cook a meal."

Building on this momentum and the current demands driven by consumer behavior, Veestro will use the financing to build and equip a new 20,000-square-foot production facility, establish a new distribution center on the East Coast, support marketing efforts and finance a select few strategic hires. As Veestro executes expansion plans in the first half of 2016, the brand also looks to unveil a rebranding in the first half of the year.
 
"Our vision has always been about making healthy food available to everyone", noted Monica Klausner, co-founder and CMO of Veestro. "We are thrilled to be partnered with M&A Capital and Starcorp International to accelerate this process."