MarketLive Retail Data Shows Stellar 'Cyber-Week' Results; Online Consumers Spend Early and Spend Big

PETALUMA, CA--(Marketwired - Dec 1, 2015) - Even before Cyber Monday results are tallied, sales for 'Cyber-Week' look promising for select retailers. While the retail industry overall reports from comScore, ShopperTrak and National Retail Federation report tepid holiday sales results so far, MarketLive is reporting across-the-board double-digit increases in online traffic, conversion and revenues within its customer base.

The results are based on its analysis of year-over-year comparisons of online retail sales results, across millions of consumer purchases tracked via MarketLive's e-commerce transaction platform during Thanksgiving Day, Black Friday, and the following Saturday and Sunday:

CYBER-WEEK RESULTS:

• Total revenue YOY increase (4 days from Thanksgiving through Sunday): + 20%

THANKSGIVING & BLACK FRIDAY RESULTS:

• Thanksgiving Day revenue increase: +36%
• Average Order Value (AOV) for Thanksgiving Day rose +27.8% to $202.47
• Black Friday revenue increase: +24%

SOCIAL COMMERCE:

• Social referral traffic: +58%
• Social conversion rate: +62%
• Social revenue increase: +240%

MOBILE COMMERCE:

• Smartphone traffic: +11%
• Smartphone Conversion Rate: +21%
• martphone revenue: +56%

"Many retailers enticed consumers to spend early with 'pre-Cyber Monday' promotions, and many shoppers responded. Cyber Monday has stretched into Cyber-Week, and shoppers are not even waiting for Black Friday. As one indicator, Average Order Value on Thanksgiving Day broke past $200 for the first time ever," said Ken Burke, CEO and founder of MarketLive Inc. "These stellar online sales results are the result of tremendous improvements in all aspects of online shopping, online promotions, mobile-responsive websites and efficient logistics."