Market Tracker Reveals Scope of Housewares Purchases

U.S. consumers purchased 78 million pieces of cookware, 59 million bakeware items and 115 million kitchen gadgets and tools in 2014, according to Riedel Marketing Group’s 2014 Market Tracker, a syndicated tracking report providing essential insight into the size of the cookware, bakeware, and kitchen gadget and tool markets.

Market Tracker has been collecting quarterly data on consumer purchases from all retail and online channels of distribution, and retailers since the beginning of 2014. With four quarters of data on where consumers are buying cookware, bakeware, and kitchen gadgets and tools, and how much they are paying, Riedel Marketing Group is now able to calculate market size estimates that include Wal-Mart, Bed Bath & Beyond, and online.

“We are proud to announce the first-ever estimates of the size of the cookware, bakeware, and kitchen gadget and tool markets across all channels of distribution,” said A.J. Riedel, senior partner at Riedel Marketing Group. “Now, companies who manufacture, market and sell cookware, bakeware, and kitchen gadgets and tools can find out how big their markets really are.  

“Armed with comprehensive market size data, manufacturers and retailers will be able to make more informed product, marketing, merchandising and buying decisions than ever before.”

Online surveys were conducted with primary grocery shoppers in the United States in April 2014, July 2014, October 2014 and January 2015. The primary grocer shopper is the person in the household who is responsible for purchasing more than 50 percent of the household’s groceries.  

The research is conducted with primary grocery shoppers because they are typically the primary shopper for housewares products in addition to grocery products and are also likely to be the person responsible for food preparation for the household. Respondents were screened based on past quarter purchase behavior. They had to have purchased cookware, bakeware, and/or kitchen gadgets or tools either for themselves/their household or to give as a gift in the previous quarter. 

More than 4,000 people who had recently purchased cookware, bakeware, and kitchen gadgets and/or tools were surveyed in 2014.

2014 Cookware Market Tracker, 2014 Bakeware Market Tracker, and 2014 Kitchen Gadget and Tool Market Tracker reports are available for immediate download upon purchase of an annual subscription. Market Tracker is also available for the Home Storage and Organization category.