Maille Mustard Mobile on National Tour

Award-winning French brand Maille has set the Dijon mustard standard for more than 265 years, creating a mustard-obsessed république of gourmet food lovers and home cooks. Now, Maille intends to convert America as well, sending its Maille Mustard Mobile on a national tour to spread the mustard love across the USA. Whether popping up in high-traffic city centers, parking at food-centric events, or partnering with local restaurants and stores, Maille’s first-of-its-kind mustard-bar-on-wheels will serve up complimentary tastings of the brand’s signature products from a sleek and stylish electric vehicle. Stops are scheduled around the Northeast in June and July, followed by a lineup of West Coast stops in September, wrapping up in Chicago in October.

The environmentally friendly vehicle features a custom-designed sampling bar from which Maille mustard varietals including Dijon Originale, Old Style, Honey Dijon, Horseradish, and Rich Country will be served alongside the brand’s crunchy Cornichons. Mustard fans will have the opportunity to compose their own palette of Dijon flavors, compare tastes, and choose their favorites. Recipe leaflets will also be available to inspire creative mustard cuisine.

With its signature black and gold colors, the chic and contemporary Maille Mustard Mobile will be easy to spot when it rolls into:

• Washington, D.C., area (June 14, 15, 18-20): including Union

Market, Georgetown, Annapolis, McLean and Baltimore

• Philadelphia area (June 21, 22, 25): including City Center,

Ardmore and King of Prussia

• New Jersey (June 26-28): including Paramus, Short Hills,

Montclair and Asbury Park

• Boston (July 3): Harvard Square

• Cape Cod (July 5-6): Orleans and Dennis

• Connecticut (July 9-10): Stamford and Westport

• New York City (June 29-July 2, July 11-13): various locations around Manhattan

• West Coast (September dates to be announced): cities to include Seattle, Portland, San Francisco and Los Angeles

• Chicago: (October dates to be announced)

Lucky tasters will have the chance to win a three-day culinary and cultural adventure in Paris for two while additional winners will score a year’s supply of Maille mustard.

The Maille Mustard Mobile app – mymaille.us – offers a variety of fun ways for mustard lovers to share their Dijon experiences in real time, including posting images, sending messages, and interacting via social media. The mobile app makes it easy to enter the contests and a tracking feature details the locations, days, and times for all Maille Mustard Mobile stops. Follow along with Maille (@MailleUS) throughout the tour on Twitter, Facebook and Pinterest with #MyMaille.

Established by Antoine Maille in 1747, the house of Maille was the official supplier to the kings of France and many European royal courts. Today, Maille is the leading premium producer of mustard, vinegar and cornichons in France, and the No. 1 brand of imported mustard in the United States. For more information, go to www.maille.us.