Snack Discovery Service Love With Food to Acquire Gluten-Free Subscription Service Taste Guru

Love With Food, a snack discovery service that delivers organic, all-natural or gluten-free snacks directly to consumers’ doorsteps, announced last week the acquisition of Taste Guru, one of America’s leading gluten-free subscription services. While specific terms of the acquisition are undisclosed, the deal brings Love With Food one step closer toward achieving its goal of being the largest service to help consumers find great-tasting, junk-free snacks regardless of dietary restrictions.

Taste Guru is the second gluten-free subscription service Love With Food has acquired in the last 12 months, after merging with G-Free Foodie in November 2014. This string of strategic acquisitions allows Love With Food to quickly expand its audience and offerings in a rapidly growing market segment.

Market intelligence agency Mintel estimates that 22 percent of adults choose a gluten-free lifestyle, creating an $8.8 billion market, an increase of 63 percent from 2012. In addition, according to CeliacCentral.org, one in 133 Americans is affected by celiac disease, an autoimmune disorder that has no pharmaceutical cure and that can only be controlled by proper diet.

“Love With Food’s mission is to provide the best snacking experience by helping consumers snack smarter, with a highly curated variety of junk-free, guilt-free, tasty snacks tailored to different dietary needs and preferences. The large and growing crowd of those choosing gluten-free are a perfect fit with our mission and we’re dedicated to serving them. As Taste Guru has served as one of the leading gluten-free services, merging their industry expertise with ours makes perfect sense,” said Aihui Ong, founder and CEO of Love With Food.