Love With Food, an all-natural and organic subscription snack service, acquired G-Free Foodie Box Club to cater specifically to a growing community of gluten-free and gluten-intolerant consumers. G-Free Foodie’s KC Pomering will curate a monthly box offered through Love With Food.
According to the National Foundation for Celiac Awareness (NFCA), an estimated 18 million Americans are gluten-sensitive, but gluten-free food options are limited. Love With Food’s G-Free Foodie curated boxes will deliver a variety of hard-to-find offerings to consumers’ homes each month. Favorites can be purchased off the Love With Food website. In addition, surveys are available to customers after they receive their boxes to collect consumer insights upon trial.
“KC Pomering is incredibly knowledgeable in the G-Free world,” said Love With Food’s founder and CEO, Aihui Ong. “As a celiac patient herself, she lives a GF [gluten-free] life and has created a community of G-Free Foodies through her Web presence. Together, we can expand our reach, gain understanding of this specialized market and offer GF consumers snack options that fit their dietary needs.”
Pomering will also provide cooking lessons and tips on Love With Food’s YouTube channel and host Twitter parties to answer G-Free questions.
Starting at $24.50 per month, Love With Food’s G-Free Foodie boxes are available for a monthly, six- or 12-month subscription. Subscribers become part of Love With Food’s social community, which has garnered more than 200,000 fans on Facebook. As a marketing platform, Love With Food enables consumer food brands to tap into consumer insights through surveys that can be used for product development and marketing.
Love With Food is a marketing platform that enables organic, all-natural or gluten-free consumer food brands to tap into valuable customer intelligence data. Each month since its start in January 2012, Love With Food has been sending a curated selection of product samples to its community of foodies who pay a monthly fee to discover new products and provide feedback with the convenience of at-home delivery. For every snack box delivered, Love With Food donates one meal to feed a hungry child in America, with more than 300,000 meals donated to food banks across the country.