Lifetime Brands, Debbie Meyer Products Sign Licensing Deal

Lifetime Brands Inc., a leading global provider of kitchenware, tabletop and home products, has signed an exclusive licensing agreement with Housewares America Inc. to manufacture, market, sell and distribute Debbie Meyer Products worldwide. 

Under the agreement, Lifetime Brands will expand distribution for the Debbie Meyer brand throughout its international network. 

“As I continue to develop new products across the kitchen and home for my Debbie Meyer brand, I know that a partnership with Lifetime Brands will not only help me continue to increase my distribution, but also help me apply my proprietary technologies to even more new products and categories,” said Debbie Meyer.

“Lifetime Brands and Debbie Meyer are both passionate about developing innovative products that solve problems for consumers in a simple and cost-effective way,” said Dan Siegel, president, Lifetime Brands. “The Debbie Meyer brand is a perfect addition to the Lifetime Brands family and we are excited about the opportunities this partnership will foster. We look forward to building upon her successful collection of home solutions.” 

Lifetime Brands and Housewares America will ensure that Debbie Meyer Products’ retail customers have a seamless product supply during the transition, which should be complete by September. 

Debbie Meyer is one of America’s leading inventors and developers of practical everyday solutions. Debbie Meyer products are currently available at retailers and online. 

Meyer is probably best known for her Debbie Meyer GreenBags, which recently hit the 1-billion-bags-sold mark. Debbie Meyer GreenBags are made with a proprietary formulation of natural minerals that create a beneficial storage environment to help extend the life and freshness of fruits and vegetables. Meyer’s product collection also includes Debbie Meyer UltraLite GreenBoxes (proven to keep produce and baked goods fresh longer), the Debbie Meyer GeniusVac (a hand-held, portable, battery-operated food vacuum sealing system), the Debbie Meyer GeniusRack (a bakeware and cookware organizing solution), and the Debbie Meyer DishwasherPal (a patented mat that goes inside the dishwasher to keep dishes and glasses from shifting). 

Meyer has been successfully appearing on TV and selling her patented and proprietary inventions for more than 15 years. 

Lifetime Brands markets its products under such well-known kitchenware brands as Farberware, KitchenAid, CasaModa, Cuisinart, Cuisine de France, Guy Fieri, Hoffritz, Kizmos, Misto, Pedrini, Roshco, Sabatier, Savora and Vasconia; tabletop brands such as Mikasa, Pfaltzgraff, Creative Tops, Gorham, International Silver, Kirk Stieff, Sasaki, Towle Silversmiths, Tuttle, Wallace, V&A and Royal Botanic Gardens Kew; and home solutions brands, including Fred, Elements, Melannco, Kamenstein and Design for Living. The company also provides exclusive private-label products to leading retailers worldwide.