Lenox Corp. Announces Agreement to Purchase Reed & Barton

Lenox Corp. announced that it was the successful bidder to purchase the operating assets and certain liabilities of the great American brand Reed & Barton. 

Lenox Corp., America’s leading tableware, giftware and home entertaining business, announced that it was the successful bidder to purchase the operating assets and certain liabilities of Reed & Barton. The purchase, which is expected to close soon, will allow the renowned Reed & Barton brand to continue to build on its 190-year-old legacy of superior design and craftsmanship. 

Under the agreement, Reed & Barton will continue to design and market a broad assortment of unique giftware, including picture frames, children’s gifts, crystal and metal serveware, Christmas ornaments, and hardwood chests. Additionally, Lenox will continue to market under other brands within the Reed & Barton umbrella, including Thomas O’Brien for Reed & Barton, Lunt, Williamsburg for Reed & Barton, and R+B Everyday. 

“We are thrilled to welcome Reed & Barton and its array of superb brands into the Lenox family,” stated Peter Cameron, chief executive officer of Lenox Corp. “As an American company steeped in honor and tradition, we are pleased to expand on the history, knowledge and craftsmanship of such an iconic American brand. We believe that the combination of these two prestigious brands will ensure that the next generation of American consumers elevates the experience of their guests when entertaining at home.” 

With the considerable resources and support of the Lenox Corp., Reed & Barton will better deliver upon its commitment to design, marketing, and service to its customers. Lenox plans to expand the Reed & Barton reach in the U.S. while bringing Reed & Barton to Lenox’s existing distribution in international markets. 

Tim Riddle, who has led Reed & Barton for 14 years, will remain in his position. Riddle noted, “We are extremely happy with the outcome. Reed & Barton is a perfect fit among the other prestigious brands of the Lenox family.”