In the past 90 years, countless culinary trends have come and gone, but Le Creuset’s place at the table has stood the test of time. This year, the pioneering manufacturer of enameled cast iron cookware is launching a worldwide celebration of its 90th anniversary.
During its nine-decade history, the beloved brand has manufactured more than 300 million products for more than 70 countries. To commemorate this milestone, Le Creuset is releasing a limited-edition replica of its original product, launching an online “time capsule” initiative and hosting celebrations worldwide throughout this month.
“For decades, Le Creuset has been at the center of so many family memories. In the kitchen and around the table, our cookware is prized and passed down to the next generation,” said Faye Gooding, CEO, Le Creuset of America. “Every piece – from our classic French ovens to our Moroccan tagines – becomes part of someone’s story, and that’s what we’re celebrating: 90 years of stories.”
As a tribute, the company is offering a limited-edition 90th Anniversary Original Cocotte – a specially designed replica of the very first French oven, or cocotte, Le Creuset produced. Only 1,925 of these cast iron pieces have been made in honor of the company’s founding. Le Creuset aficionados will notice that the original cocotte features many of the design details still found on current Le Creuset cookware.
In addition, the brand will share its 90th anniversary with the world through an online “time capsule.” This interactive anniversary website will invite Le Creuset fans to memorialize their personal experiences with Le Creuset cookware in photos, videos and text tributes. Set to launch with the 90th Anniversary Cocotte release, the website will provide an ever-changing portrait of what Le Creuset means in the lives of cooks around the world.
In addition to the website, Le Creuset divisions in different countries will commemorate the brand’s 90th anniversary with their own celebrations and initiatives all year.