Lake Champlain Chocolates’ Organic Easter Bars were chosen as one of 242 award-winning designs in the most recent HOW International Design Awards.
The Organic Easter Bars’ original illustrative designs feature Treasure the Bunny and his adorable accomplice, Tweet the Chick. While appealing mainly to a youthful audience, the bars also convey a sense of nostalgia for the adult purchaser.
“We really wanted these bars to capture the optimism of spring and the magic of Easter. The packaging is whimsical and engaging, and the trio of gift-boxed bars offers a new way to build a coordinated chocolate Easter basket,” said Catherine Wisloski, director of marketing for Lake Champlain Chocolates (LCC). “While these bars offered the perfect canvas for seasonally inspired art, they also needed to reflect the traditional look that our customers know and love. Our graphic designer successfully created a playful design consistent with the look and feel of the LCC brand.”
The competition is sponsored by HOW magazine, now in its 20th year, and recognizes outstanding creative work produced by individuals and creative agencies from around the world.
A team of design-industry veterans judged nearly 1,000 entries in 15 categories, and selected winning projects that demonstrated an ideal mix of concept, strategy and execution. The judging panel included Noreen Morioka, co-founder of AdamsMorioka in Beverly Hills, Calif.; Mikey Burton, an independent designer in Philadelphia; and Jamey Wagner, creative director for Interbrand in Cincinnati.
Burlington, Vt.-based Lake Champlain Chocolates is a family-owned company that has introduced European flavors and tastes using local Vermont ingredients along with a craftsman’s approach to chocolate.
