Lamson Unveils New Website Showcasing its Revolutionary Brand Strategy

WESTFIELD, Mass., Oct. 18, 2023 /PRNewswire-PRWeb/ -- Lamson, a name synonymous with exceptional kitchen knives and tools since 1837, proudly announces the launch of its new website that beautifully embodies its pioneering brand concept: Functional Art. "Choosing Lamson is choosing a tradition of excellence rooted in American craftsmanship," Les Edelstein, President Drawing inspiration from the profound words of Charles Eames – "Functional art is about creating something beautiful that is also useful" – Lamson's evolved brand strategy places a spotlight on the harmonious fusion of aesthetics and functionality in culinary tools. Cooking is an art, and like any artistic endeavor, it requires the perfect tools to craft masterpieces. Lamson's kitchen knives, tools, and products are meticulously designed to be more than just functional – they are crafted to be works of art in their own right. For over 185 years, Lamson has championed unparalleled quality and craftsmanship in the industry. Each Lamson knife and tool is a testament to precision and care, meticulously crafted using only the finest materials available. From handle to blade, every element is thoughtfully considered, ensuring not only exceptional performance but also breathtaking aesthetics. "Our heritage is a legacy of craftsmanship, and we carry this legacy with immense pride," says Rick Steele, CEO at Lamson. "Our knives are a fusion of tradition and innovation. They represent the embodiment of American craftsmanship, bearing a commitment to excellence that has endured over time." Lamson's new website doesn't just showcase products; it unveils a profound philosophy. The brand believes that beauty and functionality are not opposing forces – rather, they're partners in creativity. Every knife and kitchen tool emerges as an instrument of expression, an embodiment of the culinary arts' passion and ingenuity. "Choosing Lamson is choosing a tradition of excellence rooted in American craftsmanship," Les Edelstein, President at Lamson, explains. "Our brand stands as a testament to the seamless harmony between form and function, where the art of cooking finds its perfect companions." From the aspiring home cook to the seasoned professional chef, Lamson's brand strategy embraces all who value both craftsmanship and creativity. As Lamson's tools become extensions of the chef's vision, each dish becomes a masterpiece, prepared with passion and precision. Celebrate the art of cooking with Lamson and experience the embodiment of Functional Art. About Lamson Lamson has been an emblem of kitchen quality and craftsmanship since its inception over 185 years ago. With a deep-seated commitment to excellence, Lamson's knives and tools represent a marriage of functionality and beauty – a harmony of form and performance. The new website proudly showcases Lamson's profound belief that in cooking, art is not only inspired but also expressed.