KeHE Sells Eye Level Solutions to Living Naturally

KeHE Distributors announced the sale of its Eye Level Solutions business to Living Naturally. Eye Level is an online B2C business that offers consumers unique products through “brand stores” fulfilled from the vast array of specialty, natural, organic and multicultural products KeHE distributes.  

“We remain fully committed to the success of Eye Level, and will be working in tandem with Living Naturally to help our retail and supplier partners grow their online brand store business. There will be no disruption to Eye Level’s existing customers or brand store retailers,” said Brandon Barnholt, KeHE’s president and CEO.

“We’re pleased to bring world-class e-commerce and analytics to Eye Level customers,” said Dan Clarke, CEO of Living Naturally. “We intend to improve the consumer-facing functionality of Eye Level, which is where we excel, and allow KeHE to continue focusing on distribution and order fulfillment, which is where KeHE excels.”

KeHE anticipates that all employees directly involved with Eye Level will be retained by Living Naturally or by a KeHE division.

KeHE, based in Romeoville, Ill., provides products to the chain grocery, independent grocery, natural food and niche specialty retail channels throughout North America.