KeHE Re-Brands Nature’s Best in Texas

Nature’s Best, a Flower Mound, Texas-based distributor acquired by KeHE Distributors in August 2014, is undergoing a re-branding under the KeHE imprint.

 The KeHE Distributors logo will replace the Nature’s Best logo at this facility, as well as on trucks, uniforms and corporate letterhead that operate out of the facility.

“While the decision to replace the Nature’s Best logo with KeHE’s was driven in part by requirements from the Department of Transportation, re-branding (at the Flower Mound Distribution Center) aligns with our long-term vision and strategy for this region. KeHE has a very strong reputation and brand recognition east of the Rocky Mountains,” said Gene Carter, chief operations officer for KeHE.

“This is an exciting time in our organization. We believe a unified brand strategy in this region is the best way to communicate to our customers that we are a seamless organization with unmatched product offerings and reach,” said Mike Leone, KeHE’s chief commercial officer. “By marketing under one powerful brand with a long history of success in this region, we will have even greater marketplace impact and become a much stronger company.”

With respect to other facilities formerly owned by Nature’s Best, KeHE will maintain the Nature’s Best name west of the Rocky Mountains and add “powered by KeHE” as a tagline beneath the logo.

KeHE Distributors LLC provides natural and organic, specialty and gourmet, international and multicultural, and fresh products to natural food stores, chain grocery stores, independent grocery stores and other specialty product retailers throughout North America. KeHE is an employee-owned company with more than 4,000 employees in the United States and Canada.