KeHE Partners With INFRA to Serve Independent Natural Food Stores

KeHE Distributors has entered into a second partnership with Minneapolis-based Independent Natural Food Retailers Association (INFRA) to service participating members in the Midwest region of the United States.

The strategic alliance will enable participating INFRA members in the Midwest region to improve their purchasing position in the market and have a platform that is flexible enough to support innovation, according to a joint company statement. INFRA is a purchasing cooperative owned and governed by natural and organic food retailers of all sizes.

“We are extremely proud of the results from our (initial) relationship in the Northeast region. The addition of the Midwest region to our strategic partnership will further our ability to provide exceptional distribution options and to support the success of natural food stores,” said Mike Leone, KeHE’s chief commercial officer.

The program launched last week and is designed to drive further growth and development of both independent natural food stores and the INFRA organization itself.

KeHE plans to continue rolling out innovative distribution options to support the success and sustainability of independent natural food retailers, and leverage its position in the industry to provide new programs and services that will grow retailers’ sales.

KeHE Distributors provides natural and organic, specialty and gourmet, international and multicultural, and fresh products to natural food stores, chain grocery stores, independent grocery stores and other specialty product retailers throughout North America.