JURA Launches New Dallas Market Showroom & Conference Center

MONTVALE, NJ — As part of its overarching commitment to serving retailer needs at all major markets, JURA is opening an upgraded Showroom & Conference Center at the Dallas Market Center in January 2019.  The new space, located at TM2507, is designed to fully showcase the growing JURA and Capresso lines, and will also be used for product demos, meetings, special events and trainings.

At 1,900 square feet, the new space is more than three times larger than JURA’s previous Dallas Market Center showroom. On display will be the largest assortment of automatic coffee machines in the North American market, including JURA household and JURA professional models. This new showroom is also an opportunity to explore the popular Capresso line of coffee makers, espresso machines, coffee grinders, milk frothers, water kettles, ice tea makers and accessories. 

“The southwest market is important to us, and we’ve been planning and remodeling our new showroom for months.  We look forward to broadening our audience at the Dallas Market Center and catering to the needs of our retail partners,” said David Shull, Sr. Vice President of Sales & Marketing at JURA Inc. 

The Ribbon Cutting is scheduled for 10 a.m. on Thursday, January 17, 2019, with a Grand Opening Reception that same day from 3-6 p.m., including a preview of new products for 2019.  Coffee specialties – brewed from freshly ground beans, never capsuled – will be served, along with hors d’oevers. 

The new showroom features a tasting bar with bar stools, where buyers can experience the best in coffee specialties and gourmet brewed teas.  It is enhanced with a full, customized kitchen, with running water to facilitate ongoing product demos. The distinctive décor reflects JURA’s unsurpassed commitment to quality and design excellence. 

The Dallas Market Center selected Shull to be featured in its first full page ad in a new print campaign with the headline, “I am bold. I am Dallas Market Center.”  “It’s a tribute to the prestige of the JURA brand that the Dallas Market Center is pointing to us as a role model for other vendors. The DMC staff has been welcoming and helpful as we build our business in this important regional market,” said Shull. 

For more information, contact 800-767-3554, contact@us.jura.com, or visit www.us.jura.com, or visit the new JURA Showroom & Conference Center at TM2507 at the Dallas Market Center.

PR Contact:  Field Marketing & Media

713-869-1856, info@fieldmm.com

JURA Inc.: www.jura.com