Jura Capresso Becomes JURA Inc.

Jura Capresso Inc., which markets the JURA and Capresso brands in North America and the Caribbean, has changed its name to JURA Inc., for the benefits of global synergy.

“There is no change to our full commitment to both the JURA and Capresso brands. Our new company name ties in with JURA’s leadership in upscale coffee equipment. Having a consistent name worldwide makes our global marketing program stronger,” said Richard Boynton, president of JURA Inc., which has offices in Closter, N.J.

An innovation leader in super-premium coffee equipment, JURA has the largest assortment of automatic coffee centers on the market, which it sells in more than 50 countries. 

JURA products – which deliver a full bean-to-cup experience that is freshly ground – have received more than 25 major awards in the past five years for superior design and innovation. JURA, which is a Swiss company, has been designated a German “superbrand” alongside such quality brands as Bose, DHL, Land Rover, Lego and Jaguar.