Atlanta/High Point/Las Vegas – (October 26, 2022) – JuniperMarket today launches a new curation initiative with user-generated content demonstrating the convenience and ease of shopping on a digital marketplace. The new program, which is an extension of JuniperMarket’s popular “Shop the Style” series, kicks-off in partnership with two influencers – Amber Guyton and Whitney Jones – who will live-merchandise themed vignettes sourced exclusively through JuniperMarket.
“This type of storytelling is the beginning of a new ambassador program that will highlight the utility and efficiency of online sourcing, whether as part of a buyers’ omnichannel sourcing strategy, or as a stand-alone shopping experience,” said Dorothy Belshaw, IMC Executive Vice President and Chief Customer and Marketing Officer. “It will allow JuniperMarket to build community as buyers share personal sourcing journeys and product discovery stories with a broader, digital audience.”
New partnerships with designer Amber Guyton (@blessedlittlebungalow) and designer/retailer Whitney Jones (@whitneyjdecor) will demonstrate the convenience of online sourcing. Guyton and Jones will create unique looks using products sourced exclusively online, with videos and social media posts capturing the excitement of discovery and creation made possible with JuniperMarket. Follow their stories through JuniperMarket’s Instagram account (@junipermkt) or at www.instagram.com/junipermkt.
Jones, a New Orleans-based interior designer and retailer with 24,300 followers on Instagram, is known for her experience in navigating markets. Her “Luxe and Moody Living Room” content will focus on a JuniperMarket buyer’s journey – showcasing the efficiency of shopping many brands all in one place – working with brands Cyan Design and Pendulux. Jones worked with IMC as an #AmericasMartAmbassador during Fall Design Week 2021 and Atlanta Market in Winter 2022.
Jones appreciates the omnichannel ease and utility of JuniperMarket. “JuniperMarket makes it easy to review and PRE-view brands and product before and after my Market visit as well as in-between Markets,” said Jones. “After days of walking through Market, collecting photos and item numbers, I can visit JuniperMarket to quickly find (and buy) the items that I fell in love with. It puts many of my favorite brands in one spot, allowing me to source for clients AND my retail shop quickly.”
Guyton, an Atlanta-based interior designer and blogger with a following of 101,000 on Instagram, specializes in affordable design and deals. She will use JuniperMarket to create two looks: “Black Girl Magic Bathroom” with products selected from Cecilia’s House, Sagebrook Home and Harmon; and “Reading Nook” with products from Sagebrook Home, Pacific Coast Lighting, A&B Home and India Handicrafts. In addition to sourcing at physical markets, Guyton recently participated in a Design Influencer Tour during the April 2022 edition of High Point Market.
Guyton values JuniperMarket as a complement to physical markets. “I attended High Point Market for the first time in 2022 and while market is an amazing experience, only so much can be seen and done within a few days,” said Guyton. “It’s great to be able to focus on networking and connecting with brands during the in-person market knowing that I can easily navigate through thousands of items throughout the year using JuniperMarket. Using a digital marketplace gives me the opportunity to source products for my residential and commercial clients at favorable prices from brands I know and love, while also helping me discover new ones.”
In addition to these new influencer partnerships, Juniper will extend and expand its “Shop the Style” series partnership with creative marketing agency REstyleSOURCE. Through year-end, new merchandising videos will complement themed JuniperMarket product collages created by RestyleSOURCE. Among the nine themes planned are: True West, Natural Flair, Kitchen Essentials, Happily Ever After, For the Jetsetter, Surf Shack and Hygge Hideaways.
Current and previous “Shop the Style” themes are available online at https://blog.junipermarket.com/.
Launched in January 2021, JuniperMarket is a multi-line B2B ecommerce platform powered by International Market Centers (IMC), which allows home décor, gift, furniture and apparel buyers and sellers to connect anytime and anywhere. JuniperMarket features a breadth and depth of gift, home and lifestyle product from many of the most trusted brands in the marketplace. New sellers and new products are added daily to JuniperMarket, keeping offerings fresh year-round, and enabling buyers to diversify assortments and maintain a competitive edge.
About Juniper: Juniper is a fully integrated omnichannel B2B commerce solution and multi-line B2B e-commerce marketplace, empowering buyers and sellers to better manage and grow their business at markets and year-round. Juniper offers a sales automation and commerce platform (JuniperCommerce) combined with a new multi-line B2B ecommerce marketplace (JuniperMarket) that together empower sales teams, streamline product data management and deliver real-time visibility across channels – driving business efficiency and growth for buyers and sellers. Juniper is powered by International Market Centers (IMC), the world’s largest owner and operator of premier wholesale showroom space for the furniture, home décor, gift and apparel industries with more than 60 years of relationships and experience creating scalable business platforms for wholesale commerce. For more information, visit www.JuniperCommerce.com.
