John Wm. Macy’s CheeseSticks, manufacturer of premium baked snacks, has launched a new website that consolidates three separately hosted sites into a unified site.
The new website – www.cheesesticks.com – uses the open-source Concrete5 content management system and Shopify’s popular e-commerce platform. The website automatically resizes itself to the consumer’s computer, laptop, tablet or smartphone for an optimal user experience.
“We wanted a cleaner, more beautiful site with better navigation, greater interactivity with consumers and an easier online shopping experience,” said Tim Macy, vice president. “In a nutshell, we wanted visitors to have more fun. This called for a complete rebuild, which led us to a new Web host and developer, new software and a new e-commerce solution.”
The new website incorporates the company’s previously separate blog and recipe sites. The updated blog features weekly articles on cocktails, dining, entertainment and lifestyle. The completely rebuilt recipe section – with extensive new photography – features appetizers, entrees, desserts and wine pairings focused on the company’s gourmet snack products. Consumers need only refer to their smartphones to pick up the necessary ingredients.
The company has added a live Twitter feed to its home page so that visitors can tweet directly from the site. Also new is a Where to Buy page that incorporates geo-location software from Donde.io to locate nearby retailers for the company’s products.
“This is a work-in-progress which should really help consumers,” said Macy. “We’ll build our retailer database as we collect more information from distributors and from customer feedback.”
The new website was designed by Adpartner Inc., the company’s longtime creative agency, and developed by Web Instinct, its new hosting partner. The website launch completes a yearlong marketing makeover, which began with new retail packaging in 2013, and included new advertising campaigns and an overhaul of the company’s social media presence.
John Wm. Macy’s CheeseSticks was founded in 1984 in New York by caterer and chef John Macy. The company’s manufacturing facility is located in Elmwood Park, N. J. John Wm. Macy’s CheeseSticks, SweetSticks and CheeseCrisps are distributed nationwide, and can be found in some of the country’s finest specialty stores and food market chains, luxury hotels and online.
