JCPenney has launched its first-ever product line from Epicurious, debuting the cookware through 600 of its more than 1,000 stores this month. Through a unique collaboration with Condé Nast, this new line of Epicurious cookware is now also exclusively available on jcpenney.com.
“We are thrilled that Epicurious chose JCPenney to launch its first-ever product line,” said Jan Hodges, senior vice president for home at JCPenney. “Home is an important part of our growth strategy, and partnering with Epicurious gives us the opportunity to connect our home store with millions of users who trust the experts at Epicurious.com for professionally tested recipes and tips on entertaining family and friends.”
Designed for today’s community of passionate cooks, the Epicurious collection of cookware at JCPenney is both beautiful and practical. From braising to blanching, the Epicurious collection has a solution for every home chef with cookware that includes covered saucepans, Dutch ovens, fry pans and more. Available from $159.99 to $179.99, the aluminum nonstick, stainless steel and hard-anodized sets offer 11 pieces each, and are dishwasher-safe. The cast iron set features a light hand-ground, hand-cast round griddle for $34.99 and a covered pan for $39.99. Each piece in the collection was designed with food enthusiasts in mind and features excellent heat retention and distribution, tempered glass lids, silicone wrapped “stay cool” handles and more, the companies said in a joint statement.
Recently re-launched as the first-ever food utility, Epicurious.com offers more than 26 million consumers a highly curated recipe database, informative how-to videos, product recommendations and, now, its own product line.
“Epicurious is the ultimate food resource offering home cooks the very best recipes,” said Rhoda Boone, food editor for Epicurious. “Our new professional-grade cookware collection, available exclusively at JCPenney, combines style and function to offer even more help in the kitchen. With millions of consumers, Epicurious.com is a trusted food resource taking on a bold, new direction.”
