Instant Brands, Inc. Awards Instant Pot® License to Lifetime Brands, Inc.

Garden City, NY, December 5, 2018 – Lifetime Brands, Inc., a leading global provider of kitchenware, tableware, and other products used in the home, today announced it has entered into a licensing agreement with Instant Brands, Inc., the makers of Instant Pot®.  

Lifetime Brands will create and distribute official Instant Pot branded accessories specifically designed with the Instant Pot cook in mind. The license includes bakeware, prep accessories, and cutting boards.

Instant Pot pressure cookers have quickly become a must-have for busy families and home chefs. These high-tech appliances combine pressure cooking, sautéing, slow cooking, sous vide, rice cooking, yogurt making, steaming, and other common cooking functions into one appliance. According to NPD, Instant Pot is America’s number one cooker brand.* 

Lifetime Brands is developing 15 to 20 products customized to be used with and within an Instant Pot cooker. The collection will debut at the International Home + Housewares Show in Chicago, March 2-5, 2019. 

“We are thrilled to partner with Instant Brands on accessories for Instant Pot,” says Dan Siegel, President, Lifetime Brands, Inc. “This collaboration allows retailers to capitalize on the excitement around this revolutionary product and broaden their Instant Pot assortment. Consumers have fully embraced this cooker, and we are excited to give them a cohesive collection of branded accessories to create even more healthy foods at home with their favorite appliance.”

“Our users are our top priority and we remain committed to providing solutions to help make life a little easier. The new accessories from Lifetime Brands will make Instant Pot cookers even more useful and easier to use,” says Robert J. Wang, CEO, Instant Brands, Inc. 

Instant Pot cookers are tools for the modern lifestyle. In March 2018, Instant Pot was awarded the NPD award for Top Increase in Market Share in the Cook & Heat Appliance segment. This is the second time in a row that Instant Pot has been awarded in this segment.

About Lifetime Brands, Inc.

Lifetime Brands is a leading global provider of kitchenware, tableware and other products used in the home. The Company markets its products under well-known kitchenware brands, including Farberware®, KitchenAid®, Sabatier®, Amco Houseworks®, Chef'n®, Chicago™ Metallic, Copco®, Fred® & Friends, Houdini™, KitchenCraft®, Kamenstein®, Kizmos™, La Cafetière®, MasterClass®, Misto®, Mossy Oak®, Swing-A-Way® Taylor® Kitchen and Vasconia®; respected tableware and giftware brands, including Mikasa®, Pfaltzgraff®, Fitz and Floyd®, Creative Tops®, Empire Silver™, Gorham®, International® Silver, Kirk Stieff®, Rabbit®, Towle® Silversmiths, Tuttle®, Wallace®, Wilton Armetale®, V&A® and Royal Botanic Gardens Kew®; and valued home solutions brands, including Bombay®, BUILT NY®, Taylor® Bath, and Taylor® Weather. The Company also provides exclusive private label products to leading retailers worldwide. The Company’s website is www.lifetimebrands.com. 

About Instant Brands, Inc.

Instant BrandsTM, the makers of the best-selling Instant Pot®, is driven by a commitment to provide cooking solutions that help our generation live a fast paced, health oriented and eco-friendly lifestyle.  Product-by-product, Instant Brands is transforming the housewares industry through consumer-driven innovation and comprehensive brand extensions.  Instant Brands product line includes the best-selling Instant Pot pressure cookers, Aura multicookers, Ace blender, Accu sous vide, and Wi-Fi enabled cooking products. For more information on products that can make your life easier, please visit www.InstantBrands.com.