IMUSA Launches Redesigned Website

IMUSA, a leading ethnic housewares brand, announced that the brand’s new website, www.imusausa.com, is now live and features enhanced opportunities for customer engagement, such as social sharing options and chef-led tutorials.  

“IMUSA and technology have grown tremendously since our last website redesign,” said Manny Gaunaurd, president, who noted “80 percent of shoppers are now digitally engaged with brands in some way. With our new site, IMUSA will continue to be at the forefront of consumer engagement.”

“The new website sports a very clean, contemporary, open feeling,” said Rachel Gutierrez, IMUSA marketing manager, who led the project. “Features such as Let’s Be Amigos offers easy social sharing options. Our extremely popular IMUSA Cooking School is much more prominently featured, making it so easy for visitors to connect with our celebrity chef tutorials and delicious featured recipes.”

Added Gaunaurd, “IMUSA values customer engagement. IMUSA users are a passionate group, and they look to us to guide them on their ethnic culinary journey. One goal of the redesign was to enhance our ability to share helpful information about a product, cooking technique or recipe since ethnic cooking is new to some home cooks.”

Over the past several years, IMUSA has added more than 300 new products as a means to make ethnic cookery accessible for everyday home cooks through channels such as Target, Wal-Mart and Macy’s, among a plethora of other retailers. 

“IMUSA website visitors can now immediately access websites of national retailers that feature IMUSA products,” said Gaunaurd. “By improving online consumer interaction with this new website, IMUSA is enhancing the opportunity to build even richer relationships with retailers, consumers and shoppers.”