Leading organic producers and organizations have registered their .Organic Web addresses available to qualified organic companies.
The domain is now open for registration by all bona fide organic community members, and iDomains, a full-service registrar, is waiving the first year registration fee for customers who register for their .Organic Web addresses before Nov. 30.
Available only to companies and organizations that are certified or otherwise meet stringent eligibility requirements, the Web portal has already attracted name brands, including Stonyfield.organic, Applegate.organic, Bitsys.organic, Nibmor.organic, Lagrama.organic, Pact.organic, and industry organizations including RodaleInstitute.organic, OMRI.organic and IFOAM.organic.
The domain was founded to make it easier for consumers to find trusted certified organic products and services online, according to iDomains. At the same time, organic product and service providers cannot easily break through the clutter of businesses branded as “healthy” or “natural.”
In the traditional online world, according to iDomains, any company can get a Web address and claim they are organic, because there is no verification process.
Every applicant for a .Organic Web address is verified before being approved.
“.Organic will soon become a new standard in the organic industry,” said Keith Lubsen, CEO of iDomains. “Consumers will turn to the .Organic domain to help them identify who’s truly organic. Authentic members of the organic community will simply be expected to be on this domain.”
Eligible companies include certified organic producers, farmers, distributors and retailers; certified organic textile and skincare providers; organic restaurants and venues; certifiers in the organic community; publications, journalists and bloggers dedicated to organic; and nonprofit organizations and trade associations that primarily serve and represent the organic community.
