IDDBA's Webinar on Milenium Shoppers

Changing American demographics and evolving food culture are affecting how we live, shop and eat. While Baby Boomers account for a large share of shoppers and dollars, it is Millennial shoppers who are at the forefront of the New American Appetite. IDDBA's latest study, Engaging the Evolving Shopper: Serving the New American Appetite, showcases the evolving U.S. shopper of fresh perimeter categories through the lens of Millennials. Key findings have been highlighted in an on-demand webinar available at www.iddba.org/engagingevolvingshopper.  

Millennials engage with fresh perimeter categories differently than Boomers. From their ready adoption of mobile tools to their need for fresh fast food and discovery experiences, Millennials offer new opportunities to retailers in the Dairy, Deli and Bakery departments. This webinar offers insights and ideas to tap the growing momentum of the Millennial shopper.

Engaging the Evolving Shopper: Serving the New American Appetite is IDDBA’s latest original research that explores the evolving U.S. shopper of fresh perimeter categories – dairy, deli, bakery, prepared foods, specialty cheese and specialty meats – through the lens of Millennials, modern eating, health and wellness, and digital engagement. This study provides insights and implications around: how Millennials are shaping food trends, particularly in fresh perimeter categories; how new demands of modern life are changing eating culture, enabling meals and snacks to happen anytime and anywhere, shaping how shoppers think about the fresh perimeter; how health and wellness trends have redefined how shoppers see the role of food in their lives; and how technology has become integrated in shoppers’ lives as they seek information and inspiration both in-store and digitally for deeper engagement with their foods. The research is free to members and $795 for nonmembers. For more information and to order, visit www.iddba.org/engagingevolvingshopper.  

About IDDBA:  IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket foodservice industries. Member companies enjoy many benefits and services including the annual seminar and expo, leading-edge research, training programs, management tools, and an annual trends report. For more information, contact IDDBA at 608.310.5000 or visit their website at www.iddba.org.