IDDBA Presents 2014 Show & Sell Center

The International Dairy-Deli-Bakery Association (IDDBA) will feature the Show & Sell Center at Dairy-Deli-Bake 2014. A highlight of the annual seminar and expo, the Show & Sell Center is a 10,000-square-foot retail merchandising and idea center filled with innovative, actionable selling examples and attention-getting displays created by world-class merchandisers. The event will be held June 1-3 in Denver.

The IDDBA’s Show & Sell Center focuses on four areas: meals, deli, cheese, and bakery/cakes. It is put together by passionate industry professionals who volunteer their time and talent, seeking out new ideas and products, creating merchandising programs, and teaching retailers how to use these concepts to sell more products and satisfy customers. From how-to instructions and idea sheets to photos of finished products, they are there to show attendees how to re-create and apply these ideas. 

Show & Sell is all about Teach & Tell. Consumers choose the store they shop, the products they buy, the meals they cook (or don’t cook), and the money they spend. Retailers can help consumers make good choices by sharing what they learn with them. The Show & Sell Center advocates using the Teach & Tell method to make an intellectual and emotional connection – a connection that leads to store loyalty, product purchase and product re-purchase.

Attendees who stop by the Show & Sell Center can sign up for a free photo CD (over 800 photos) that highlights the exciting displays and merchandising ideas. It is free, just register for the show and stop by the Show & Sell Center to sign up in person.

For complete show details, go to www.iddba.org.