The International Culinary Center® Launches Culinary Entrepreneurship Program

The International Culinary Center^® (ICC^®), a global leader in culinary and wine education, announces the launch of the ICC Culinary Entrepreneurship Program Presented by Tyler Florence at its Campbell, California campus. Led by celebrity chef and entrepreneur Tyler Florence, Culinary Entrepreneurship is an immersive, personalized program that provides students with the tools, strategies, and confidence needed to launch and fuel a new business within the food industry.

As a restaurateur, cookbook author and owner of multiple food and wine-focused businesses including a food app (Yumavore), award-winning wine label (Blending Sessions) and more, Florence will serve as an instructor and class discussion leader, providing expert knowledge and advice while fostering brainstorms and discussions amongst the students and instructors throughout the program. The six-week program, designed for aspiring food entrepreneurs looking for a fast-paced, food-focused environment, will taught by industry experts with the goal of demystifying the startup process by guiding students through the steps of business planning.

“It has been a goal of mine to foster a culinary program in my very own backyard,” says Florence. “In order to keep The Bay Area a world-class leader in the food space, we are in need of a constant pool of talented, passionate, well-trained restaurateurs and food-related business owners.  When I was a student, the one thing that would have added tremendous value to my overall experience would have been to be taught by and have the opportunity to interact with folks that had ‘skin in the game.’ I believe that the dynamic combination of ‘boots-on-the-ground’ and solid academic instruction will provide a well-rounded opportunity for success.”

In just six weeks, students will learn:

·         Foundations of successful entrepreneurship

·         Key elements of concept design and business modeling

·         Tools for evaluating the marketplace and building a brand

·         Effective financing and cash flow management

·         Resource allocation and how to manage a winning team

·         How to build a business plan for their own venture

·         How to pitch their idea and source funding

The program, comprised of six 8-hour, in-person sessions on Saturdays and 42 hours of online coursework, allows flexibility for busy professionals seeking the tools to develop their food business.