Riedel Marketing Group (RMG) is releasing the first ever Market Tracker, an in-depth quarterly report providing essential insight into the what, where, why and how of Americans’ housewares buying decisions.
Conducted quarterly, the survey’s U.S. sample targets consumers who purchased cookware, bakeware, and/or kitchen gadgets and tools in the previous quarter. Market Tracker collects data on consumer purchases from all retail and online channels of distribution and retailers.
“We are excited to release this in-depth groundbreaking Market Tracker to the housewares industry. For the first time, companies who manufacture, market and sell cookware, bakeware, and/or kitchen gadgets and tools will be able to access a comprehensive picture of the market all in one report,” said A.J. Riedel, senior partner at Riedel Marketing Group, the only market research company that has been specializing exclusively in the housewares industry for more than 22 years. “Armed with these important consumer insights, manufacturers and retailers will be able to make more informed product, marketing, merchandising, and buying decisions than ever before.”
Two key findings uncovered in the first quarterly Market Tracker survey were that half of U.S. households purchased kitchen gadgets and tools, and two-thirds bought cookware in Q3 2014. Of those purchases, about one-third were purchased at mass merchandisers such as Wal-Mart or Target, according to Riedel.
Approximately 1,500 U.S. households are surveyed at the end of each quarter to assess what, if any, home storage and organization products they purchased in the previous three months. Respondents who purchased home storage and organization products during the period are then asked questions about what they purchased (including type of product, price and brand), where they were purchased, why they purchased, and how they made the decision on what products to purchase.
